"FINALLY! At Last! Mr. Real Estate Figured Out How to Unlock the FSBO Code ... and How to Bring ALL Future Sellers OUT of Hiding ..."

New CONCEPTS - New PROGRAM - New TOOLS ...
EVERYTHING New! Including New IDEAS!

For The FIRST 199 Agents Only!
199 176 155 141 133 119 107 98 Spots Available


No B.S.! Just 199 real estate professionals will have the opportunity to be included
in this once-in-a-lifetime program.

Out-Of-The-Box Thinking and Reverse Marketing Strategies ...
That's How You Conquer the FSBO Market
in Today's HIGHLY COMPETITIVE Business Environment.

Discover a "foolproof" program that WILL work!
Sellers will call YOU! Get 5-10-20 Listings a DAY!!

You Are About To Make A SERIOUS DECISION ...
One That Could Have A Huge Impact
on Your Business!

This Is Privileged Information ONLY For Those Agents Smart Enough To Take Action! Those Who Do Will Become The TOP AGENTS In Their Markets.


Grab your favorite drink.
Put the kids to bed.
Put your cell phone on voice mail.
Get comfortable - put your feet up.
Relax. Clear your mind.
Take your time reading this amazing offer ....
Your FUTURE depends on it!


Here's YOUR Chance to Become a
"FSBO WARRIOR"!


From: George Paukert, "Mr. Real Estate"
Time: 11:22 AM

Mr. Real Estate Dear Agents and Brokers,

The world has changed. We are all getting hit with more than 3,000 advertising messages each and every day. In order to get YOUR message out to your prospects, you have to "start thinking OUTSIDE the box."

This is your personal invitation to take part in this amazing opportunity to change the way you market to FSBOs FOREVER ...

"Don't Go After FSBOs! Don't Go After Future Sellers! Let THEM Go After YOU!"

I know from my own experience in the real estate business, this program will work for YOU! How would you like to have sellers calling your office and and begging, "What do I have to do to list with George?" It happened to me countless times ... and it can happen to you!

Before we go any further, I really must tell you that this program is not for everyone. There are certain things you must do if you want to succeed. Once you do them ...

You will be the FSBO King/Queen in your area!

This program isn't for moaners, whiners, complainers, or anyone looking for a "free ride" or "magic bullet." It will take some effort and commitment on your part. But, once you see the results, you'll be bursting with excitement from this revolutionary "FSBO Warrior" program. Those of you who are lucky to join the program will see your business soar to unbelievable new heights.

It's time to do DIFFERENT things - things most agents won't do. You have to change your marketing strategies.

What's In It For YOU?

I'll be personally training and coaching agents to start thinking "outside the box" - doing different things to become the #1 agent in their area.

When I say "personally," it means use of the private web board for warriors, live teleconferences - question and answer sessions - and live training seminars in Florida.

Before the promotion even started, I received this unsolicited e-mail from one of thousands of agents using my materials and techniques ...



George,

"Please consider me for your Fsbo coaching. I have most of your books. They have greatly helped me last year - I sold 56 homes with your help. This year I hope to sell 70. But I haven't gotten nearly as many FSBOs and Expireds as I think I should be getting. I feel with your coaching that I could possibly double my sales.... If chosen, I will, without a doubt, be one of the top producers that you will coach. You have already taken me to the next level, but I want to go all the way to the TOP."

Bill B.
Alabama


Of all the materials I have written for real estate agents, I haven't written a book about FSBOs. And for a very good reason ... it's a very tough business to conquer. So, I reversed it! Instead of writing a book for real estate agents about how to list FSBOs, I wrote the most perfect book ever for "For Sale By Owners" ... how to sell their home themselves and save the commission! Yes, that's right. It is a manual FOR FSBOs.

But, that's just the beginning ...

The "FSBO Warrior" program is NOT about buying a book or two, or a video or CD ...

It is about REVERSE Marketing.

It is about training agents to do different things.

It is about changing the way agents go after business.

Many of you know I was a S.W.E.A.T.H.O.G. The program lasted a few months and it was OK training. The problem is that the program ended and that was that. FSBO Warrior training is an ongoing program! It will not disappear after a few months.

The "FSBO Warrior" program is NOT for everybody. And I really can work with only 199 Warriors in different areas. Simply because of size, larger states like California, Texas, and Florida, will have more warriors than smaller states. Each warrior will have their own, protected territory ... more about this later.

The goal? To create top producing agents ... #1 agents in listings, sales, and income.

I am putting lots of effort into the "FSBO Warrior" program. And I am developing tools the "Warriors" are going to need ... tools that will never be announced or available outside the program. I can tell you right now that "Warriors" are going to use everything ...

  • Internet
  • Radio
  • TV
  • Direct Mail
  • Seminars
  • Publicity "Stunts"
  • The RIGHT Advertising

In today's competitive world, you cannot use just one marketing strategy and hope it lasts forever! Times have changed. It's time to change your real estate business. The future successful agent is going to be ...

  • An Infopreneur
  • A Real Estate Trainer
  • A Direct Marketer
  • A Radio and TV Personality
  • An Entertainer
  • Highly Skilled and Knowledgeable

I also see the future agent being involved in "Multiple Streams of Income" from various activities in the real estate business. The old style agent is going bye-bye ... and many of you are the "old style" agent.

Just look at Donald Trump. He is the best example of "today's entrepreneur." He is into building high-rise condos, golf courses, TV shows (The Apprentice), marketing his Trump University on the Internet, his casino business where he just hosted a huge poker tournament, writing and selling books, and too many other activities to list there. Do you think Trump needs the money? No, he's just the 21st century style of an entrepreneur!

The choice is very simple. YOU can become the #1 agent in your area, or you can watch some OTHER "warrior" get there. I already have agents who are #1 in their areas. I urge them to join so they can STAY #1.

I could have written a book about how to conquer FSBOs, sell several thousand of them, and go on with my life. I decided not to go that route. Instead, I made the decision to get 100% involved. Rather than writing a book about listing FSBOs, I developed an entire PROGRAM for conquering the ENTIRE business! I will be personally involved with everyone on my "Warrior" team.

Yes, there is a package for you buy that includes two books, a video, a postcard, and a CD. But that's really unimportant. If you are not going to WORK the program, you don't need the package. (More about the package later.)

The most important requirement for you, the "FSBO Warrior," is to DO the activities I outline in order to create business. If you don't, you lose your "Warrior in Action" position and a "Warrior in Waiting" will replace you. As you can see, I am very serious about this program.

The FSBO manual is included in your package. All of your marketing will be centered on that book ... so you have to know the contents of that book inside out. After all, the book will be personalized with YOUR name and contact info. Since it's "YOUR book", you should know the contents!

A sample of the postcard that will be available to you is also included. The idea is to use the same cover and develop a "brand" for yourself. Why? Successful advertising is a result of consistency! In order to conquer the FSBO market, you must list and sell houses.

If you have the listings, YOU control the market.

This is how I expect the program to work. It's too early to say who will be among the 199 Warriors ... and here's why. You can buy the brand new "FSBO Warrior" package at today's price. When you receive it, you have the opportunity to read it, and review it. You decide whether or not you become a "Warrior."

There is only ONE thing that is going to count ... YOU COMMIT to working the program!

What do you have to do? After you receive your package ...

  • Order your personalized postcards, mail them out, and begin distributing your personalized books.
  • The first "Warrior" who really starts working the program in his/her area will "own their territory" ... and they become a "Warrior in Action." Other agents in their area who start later become "Warriors in Waiting."

    You know how it is in the real estate business. Agents have the best intentions, but many lack the perseverance, commitment and focus to carry through. So, they quit. I will replace the "quitter" with a NEW Warrior.

  • To start off, the private web board will be open to all agents who get today's package. This is where you will find instructions about what to do, how to start, and where to go. In fact, I am going to work the program myself so I will know first hand how things are working and what has be tweaked or adjusted. Don't worry. I won't be competing with any of you for listings!
  • Regarding the monthly CD with the FSBO leads ... I spent a ton of money to get the leads done right. You should get close to 100% of the FSBOs on the Internet. A great feature is that you will be able to print their names and addresses on labels or directly on the postcards. Or, for a small charge, our printer will do it for you. This way you'll have plenty of leads every month.
  • There will be private sessions where we'll discuss things such as where else to send postcards. We will also cover other topics and techniques that will be for "FSBO Warrior Eyes ONLY." (I don't want to advertise here.)
  • Your FSBO training sessions will attract buyers and investors as well. That's fine, too. And you can be sure that expireds and other sellers will show up as well - even those already listed in the MLS but their homes are not selling.

Have FAITH! You'll get plenty of business. PLUS, you'll make lots of money from books and other materials that will be available ONLY to "Warriors in Action."

What's in it for me? The PRESTIGE and SATISFACTION of creating top agents in top markets! My fees? You owe me nothing ... it's FREE!

I want YOU to SUCCEED!

Once again, what's in it for YOU? EVERYTHING!

Your Business!
Your Success!
Your Income!
Your Celebrity Status!
Your Financial Independence!

And it's also about you surviving in the business during tough times. In many areas of the country today, the sellers are controlling the business. That should NEVER have happened. But it did. That means we have to turn things around to where the AGENTS control the real estate market!

I have just gone through the first part of the presentation of the "FSBO Warrior" program. I understand it is long. However ... if you are impatient, you cannot be a good Warrior! I understand that today's business conditions are stressing agents, killing their income, and creating impatience and worry about the future. Well, I am here to help YOU - if you WANT to be helped!

Think, act, and grow rich with us ...

Best regards,

George Paukert
Mr. Real Estate



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Now let's continue with the details of the "FSBO Warrior" Program. There is just too much involved to make it shorter. So, grab another drink and we'll go on ...

FIRST... before we proceed, I want to make sure you don't get confused. If you previously bought "Guerrilla Tactics for Selling Your LISTINGS!" I want to make it perfectly clear that the new FSBO book is completely different.

The "Listings" book was written for AGENTS. The FSBO books is a manual for FSBOs showing them how to make an extra $50,000 - $100,000 or more on the sale of their home. They are TWO DIFFERENT books!


For those of you who are ready to
become a "FSBO Warrior," I created ...

"Guerrilla Tactics for Selling Your Home!"
$ave the Commission ...

As I said earlier, this program is about "reverse marketing." It is about getting YOU back in control of the real estate market. This manual is going to be your marketing vehicle to do just that. This is what has happened ...

  • If the sellers really have to, they can list with 1% or 2% companies.
  • The buyers are beginning to balk at the commission. They know that the more commission the seller has to pay, the higher price they have to pay for the house.
  • The manual has the right hook for you. It's all about "saving the commission" and making an extra $50,000 - $100,000 over and above the full list price.

That's why the manual, the same postcard, and reverse marketing are your keys to victory!

Besides, I believe the media has done enough damage by sending the wrong messages to the universe about the bursting of the real estate "bubble." They have been beating on it daily - on TV, radio, and in the newspapers - so it is going to happen.

What do I foresee? I don't see the bubble "bursting," but I do see a dip in the market. All over the world real estate prices have dropped ... Japan, Australia, Europe, and South America. We are next.

That's good for WARRIORS! You will have the opportunity to conquer the entire real estate business in your area. For Sale By Owners are going to need all the help they can get to sell overpriced homes with NEGATIVE EQUITY. It will take a "warrior" to figure out what to do.

Let's face it. You want to be in control of 90% of the FSBO business. AND, you want information on all possible FUTURE sellers in your area ...

You want their names, addresses, and e-mail addresses. And, most important, you want to know WHEN they plan to sell their homes!

This is a system that is as foolproof as it can get. The "FSBO Warrior" program is a never ending program that you can keep going forever. But, let me tell you right up front, I can only work with a limited number of REALTORS®. You'll see why. This is not a "sales trick" or "take-away" close. Besides, you know all the "tricks."

No, you are NOT going to just buy my book and it's over. Far from it. You'll buy LOTS of books and make them available to FSBOs. Don't panic ... I'll explain all the details.

First, take a look at the cover of the book - that's crucial to your success. It's a cover that gets a tremendous amount of attention. Have faith ... I already tested it.

On the cover above, you see it with a hypothetical name and website. The books YOU have available to FSBOs will have YOUR information ... The cover below is MY cover and postcard ...

Your cover will customized for YOU - within this template. Inside the book, nothing about me - it's all YOU! The first chapter and the inside cover will also be personalized for you. It is a manual for FSBOs that contains information THEY want.

Those of you familiar with my materials, know I publish a book for agents called "Guerrilla Tactics for Selling Your Listings." This book was oriented just for agents and brokers.

Because the cover of the "Listings" book was so successful, I kept the same basic design and only changed the verbiage. The inside of the book has been completely redone with new chapters and new materials. Instead of focusing on the real estate agent business, it focuses on showing FSBOs how to sell their home themselves.

No technique has been left out of this manual. Everything is there. That's how you get the FSBOs!

And I'll even have the first chapter available online for them to read. That first chapter will force them to take action. (You'll see. You'll be able to read it later.) It contains a huge hook ... it's called GREED!

The first chapter will be changed for your needs. It will be your own book ...

The printer will have 199 Chapter 1's and 199 templates for the postcard. The rest of the book will be the same for everyone. I will just supervise the project to make sure it runs smoothly and to avoid any possible screw-ups.


How does the "FSBO WARRIOR" program work?

  1. YOU appear as the writer and expert on the subject. This is very important for FSBOs and all sellers in general - from my own personal experience as an agent.
  2. It is the BEST book on the market for selling a home "For Sale By Owner." You'll see.
  3. You want ALL FSBOs and ALL future sellers to be able to SAVE the commission! Yes, you read that right. You want them to be able to save the commission. This is the most important part of the "game."

Let me step back for a minute and review what I just said ...

What do you do to lure the FSBO? You try to HELP them. You "pretend" to give them all the tools, ideas, and suggestions. You are attempting to gain their trust. Why? You hope they'll give up being a FSBO and give YOU the listing! True? Let's not be hypocrites. That's how it works. I've been in the trenches, so I know the "game."

As a "FSBO Warrior," you'll kick it up a few notches. In fact, you'll kick it up to the max. The best part is ...

You'll kick your competition right out of the ballpark!

As I said earlier, this program may not be for everyone. It's not about buying one book, reading it, putting it on the shelf and then forgetting about it. It's a program that you can continue forever. And it IS for agents are ready to "think outside the box!"

Let me give you a real life analogy so you can see how it works. I drive a Cadillac - since 1972 I've always owned Cadillacs. (I only buy cars made in the USA.) A few years back I had to change my front and back signal lights because the bulbs burned out. I went to the Cadillac dealer and the service manager told me it will cost $65 for the labor and $20 for the bulbs. I told the service manager he was insane to charge that kind of money for two light bulbs.

He then said to me, "You know what? I'll give you all the tools you need. If you can do it in less than 45 minutes, the light bulbs are free and I'll give you an extra $200."

Of course, I knew that special screwdrivers were required and you also had to know WHERE the screws were hidden. At that time you could not buy those screwdrivers in stores and finding all the screws was not easy. Let's be honest ... that was the real reason I went to the Cadillac dealer to change the light bulbs.

It works the same way with FSBOs! The more tools you give them, the more they wish someone else would do the work!!

It's a fact of life that not everyone will go to the Cadillac dealer. Some will tinker around for days to change two light bulbs. The same applies to FSBOs. Some of them will try for months to sell their home themselves.

You see, I really didn't believe there was much work involved in changing two light bulbs and paying $85 seemed unreasonable to me. The FSBO sees your commission the same way. They don't realize the amount of knowledge and work involved in selling their home. They feel there isn't much work for the agent to do and they want to save the commission.

Therefore, you are NOT going to get ALL the FSBOs ... but you WILL get the MAJORITY of them. And that's what you're after.

The next step is ...

How will YOU get those FSBOs?

You want the FSBOs to get a copy of your book - from your website, from your ads, and all other activities I suggest. You want the FSBOs to read the book and then scream - "Help! Help! This is too much work for us!"

Now, this is the time to "think outside the box."

Before we go any further, let me make one thing perfectly clear. The "FSBO Warrior" program has nothing to do with Creative Financing. It's all about the BAIT!

You "bait" them until they get "hooked." The FSBO decides what they want to do. You just give them choices. And the choice to make an extra $50,000 or $100,000 is VERY good bait!

In fact, there's no other bait available in today's market. And, if you are in a hot market and it turns cold, you'll be ahead of the crowd by miles because YOUR "bait" won't change!

That is exactly how I listed FSBOs and all other sellers. I threw out the "bait" and they got "hooked." This is what I want YOU to do ... PLUS much, much more.

Everything is in the bait. That's why fishermen spend most of their time trying to figure out what bait to use to catch their fish. You are in the same predicament ... No bait, no fish. No bait for FSBOs, no listings. After all, why would the FSBO list with you? You have nothing special to offer ... Well, NOW you DO!!

A crucial "out of the box" activity you must to do is ...

Monthly Training Sessions for FSBOs

I know many of you are doing seminars. However, you're all doing seminars on the wrong subject - homebuyer seminars. NO! Your "seminars" should be training sessions for HOME SELLERS! PLUS - you'll show them how to make an extra $50,000 or even $100,000 above the sales price of their home.

This is something very important for you to understand. You need a few hooks that no other agents offer. Otherwise, the FSBOs have no reason to see you or they can go somewhere else.

In some areas, an extra $50,000 - $100,000 is a pretty good motivator. Can you deliver on that promise? Yes, you can! Can your competition do that? NO, they CANNOT!

You'll make the first chapter of the book available to them - preferrably on the Internet. That will sell the book! It will force them to attend your training session to check out what this agent is talking about.

The subject of your training session is How to Sell Your Home Yourself and Save the Commission! You start with Chapter One of the book and continue through the last chapter. That's right ... you teach them 100% of the "tricks of the trade." The objective is to create the image of ...

The MOST Important Home Seller Training
in the History of Your Town!

You reveal all the "secrets." Nothing hidden. The trick is ... Don't Play Tricks With Them! Give them 100% good information. Don't play games by trying to hide something. Don't play games - you want them to trust you so YOU get the listing when they get tired of being a FSBO.

We are now talking about ongoing business activities until you retire. This is not a one-shot deal. This is for the rest of your career. It's a foolproof way to get listings ... even if your competition is running ads as a 1% commission company!

Look at the FSBO's math ... and that's the math you'll be selling. In this example, let's use the sale of a $240,000 home - more or less the national average.

You want the FSBO to make an additional $50,000 AND save the commission. Or, pay YOU big money if THEY make big money. That's another reverse strategy ... but let's stay with this example.

If the FSBO lists the house with a discount broker - let's say 2% on both sides. (I know it's not THAT bad - yet.) So, FSBO used a broker's services and paid 2% = $4,800. That means they put $235,000 in their pocket.

Now YOU show FSBO how to make $290,000. The 2% company cannot deliver it, but YOU can because ... YOU are a "WARRIOR".

Now let's say you want to be paid 7% commission for your work. The FSBO may say that you are nuts, but you have to show them the math.

$290,000 minus $20,300 (7% commission) gives them $269,700.
That's $34,500 MORE than the 2% company could deliver!

To my way of thinking, this is the BEST hook you can use in today's market. What's the hook? GREED!

And the reality is ... if I can make an extra $34,000 and someone else is doing all the work, I don't care that is costs me $20,300 to do it.

Now, you don't care if the FSBO wants to do it or not. You want the FSBO in your training sessions, and buy your book. And you want to keep mailing to the FSBO until they give up and cry "Uncle!"

You really don't have any other leverage or other lures to get the FSBO business in today's market.

Now, let's talk about your training sessions. Many of you hate, or, rather "fear," public speaking. First of all, there is nothing to fear. The people aren't going to eat you up. The more training sessions you do, the less "fear" you have.

In the meantime, organize the event and have OTHER PEOPLE do most of the speaking. Who should do the sessions with you? People from your profession, or contacts involved with your profession. Here are the choices ....

  • You do the entire training session.
  • Someone on your team, a partner, or an assistant.
  • Your broker.
  • A title insurance representative.
  • An escrow officer.
  • A loan officer or mortgage broker.
  • Others involved in real estate - an appraiser, home inspector, or builder.

Why choose someone involved in the real estate business? They have the same interest as YOU. You want the listing, but they want the loan, the title insurance, the escrow, the appraisal, the home inspection, etc.

I ran real estate seminars on a regular basis. Since I am far from the world's greatest speaker, I found people who could replace me. Some of them were absolutely fantastic. On my "Million $$$ Secrets" video, I cannot replace the people who spoke at my workshop - they were that good. So, I cannot even update the video - much less make a better one.

How Do YOU Benefit?

Once you establish that your "Home Seller Training Sessions" are held on a regular basis - let's say every month - it will cut down on your expenses. Sellers will plan to be there. Before you know it, you'll be getting 200 targeted people every month.

From the attendees, you build your list of all sellers - now and in the future. If they are already FSBOs, mail to them once a week. If they are thinking about selling in the future, mail to them once a month.

You want to have 90% of all possible sellers on your list!

Listen, the discounters only work the "price angle." That won't work forever. Price never wins ... SERVICE does. Giving sellers lots of information will win - get people obligated. That will do it.

These 200 people every month can turn into a gold mine! Here's how ...

Besides getting their listings, you SELL them the manual, "Guerrilla Tactics for Selling Your Home" at $50 each. You make $30 on each sale!

You VIDEO TAPE the training session. You do this professionally - using two cameras and you hire a professional editor to put it together. Now you have a video or DVD and you sell it for $50. You can reduce the price to $30 if they buy at the training session, or $50 later - when the video is ready.

The sellers will want the video because it reinforces the book! So, you are looking at a $100 package to be sold right then. If you have a targeted audience, you should sell a ton of books and future videos.

Here's a true story. I originally made my "Million $$$ Secrets" video as a training video for me to work on improving my seminar presentation. It was never meant to be sold. But the content and guest speakers were so good, that people who saw it said I should sell it. So, I began editing the video and that video has been my #1 selling item on the Internet since 1996. The very first order from the Internet was for that video. It is still my #1 item and I don't even promote it. Just in case you want one, go to: Million $$$ Secrets.

Just remember ... You are going to profit from these training sessions in many ways! The most important is to build your mailing list of sellers and keep after them. There is no better way to get sellers out of hiding ...

Lure them to YOUR "Home Seller Workshop/Training".

Bait them with the book!

Get their names and addresses and keep in contact with them.

Do you HAVE to do these training sessions? No. Should you? YES! Why? There are four undeniably good reasons ...

  1. Seminars are "in."
  2. Selling information is "in."
  3. Thinking outside the box is "in."
  4. Using new techniques for getting business is definitely "in."
  5. These training sessions can also bring another potential group of people to you - INVESTORS! After all, they, too, must sell houses ... especially the "flippers." In a so-so market, they can use all the help they can get.

For those of you who want to learn the details of setting up and marketing these training sessions/workshops/seminars, "The Ultimate Weapon for Unlimited Wealth" is a MUST have for you.

For the details on this book, CLICK HERE.

I am printing a limited number special edition copies of the "Ultimate Weapon" book - ONLY for "FSBO Warriors" - with the exact script you need for your training session! All you have to do is memorize it. I repeat ... I am scripting the seminar FOR YOU - or whoever is going to do it. And I added a lot of pointers in the book for your training sessions.

Do you remember when I said in July 2004 that 2005 will be a big year for seminars? It is! Everybody who is anybody is doing seminars. And guess what ... 2006 and 2007 are going to be ULTRA big years for seminars!

So, the first anxious REALTORS® will receive this special edition of "The Ultimate Weapon" that includes the script for your training session/workshop ... word by word, step-by-step instruction.

The "FSBO Warrior" Program

This is what I'll do for YOU! And now you'll understand why the program will be limited to just 199 agents ...

You will have professionally done white binders with the front cover heat-sealed and personalized with your name, company name, and contact information as shown below. (We cannot make any changes to the lay-out. We have standardized this to keep the cost down for you.) The binder company will ship them directly to you. The minimum number of binders you would have to buy is 50. (They normally have a minimum of 200, but they'll work with me.)

You will see the cover and give us written approval before printing.

The inside cover and first chapter of the book will be personalized with YOUR information. (Again, no changes in format to keep the costs down.)

We will have the books printed, shrink wrapped, and shipped directly to you.

Your cost is $20 per book - including the binder and the printing The minimum order is 50 pieces. You would have TWO shipping charges from both the binder company AND the printer because they are in different locations.

You buy it for $20 - and sell it for $50! If you don't sell at least 50 books and videos each seminar, you are doing something wrong.

I already received e-mails asking, "Can I discount the book?" The answer is NO! The price is $49.95. The only way you can get the reprint rights is to agree not to sell it below $49.95.

There is absolutely no reason to discount the book. Nobody has it and nobody will ... ONLY Warriors! OK, I'm a Warrior, too - I'm the 100th Warrior. And, yes, I'll be selling the same book at $49.95. Period!

If I were to do these training sessions, I would do them twice a month. These are the goals I would shoot for ...

  • 3 days, twice a day. Saturday and Sunday is a must.
  • Total 600 attendees - 100 per session.
  • Sell 50% of the audience - 300 books.
  • 300 X $75 profit (book + video) = $22,500 in ONE week - PLUS 600 leads! Once you have a good video of your presentation, they'll buy it. A $100 ticket is not a problem.
  • $22,500 a week X 26 weeks = $585,000
  • 600 leads X 26 weeks = 15,600 leads.
  • Convert just 2% of the 15,600 leads = 312 listings.
  • Let's say the average commission is $10,000 on each house.
    312 listings X $10,000 commission = $3,120,000 in one year! This is nothing to sneeze at.
  • TOTAL INCOME (Product & Commission) - $3,705,000
  • It's the LEADS that are most important - not the money!

Making $585,000 just from selling books and a video is OK with me. That doesn't even account for other sales through the Internet, mail, or other media such as TV and radio.

If the real estate market goes the way Alan Greenspan suggested it will, the real estate agent business won't be what you have become accustomed to. Greespan holds the strings because he is the one who can increase the interest rates and make mortgage money become "tight." You're going to need other streams of income and alternative methods of doing the real estate business.

Postcards will be available for you to use as a direct mail piece advertising your upcoming training session. The front of the postcard is the cover of the book - personalized with YOUR information. It will be shipped with your book order from the same printer. Cost is 40˘ each - for a 4-color 5" X 8" personalized postcard. This is a HUGE BARGAIN at this price! You can order as many postcards as you want, but the minimum order is 500 postcards. Start with the postcards to get rolling.

How are you getting FSBO addresses now? Depending on your state, we will be able to supply you with almost 100% of the FSBO leads listed on the Internet. This service will cost $29.95 a month and will arrive in the mail on a CD. We are updating our current FSBO lists and we are working with our programmers to put them into an Excel file so you can print labels directly from the file. If you want the names and addresses printed directly on the postcard, we can do this for you with your order. These confidential details will be sent to "Warriors" on an individual basis.

As you can see, I can only work with a maximum 100 agents. When those agents start doing Home Seller Training Sessions every month and doing the right job, I'll be ordering and organizing 10,000 binders and 10,000 books every month. That's probably the maximum for the binder company and the printer. And these are really bare minimums. I expect these agents to do more sales than just 50 books a month! And I expect them to use 100,000 postcards a month - the maximum my printer can handle.

Start Thinking OUTSIDE The Box!

  • Send a FREE BOOK to the host of a TV show you would like to appear on.
  • Send a FREE BOOK to the host of the most popular talk radio show in your area.
  • Send a FREE BOOK to the editor of the newspaper .

All of these people can give you FREE publicity! If you don't get on the TV show, what did you lose? $20? If you don't get on the radio show, so what? You lost $20. Same with the newspaper editor.

Let me tell you a SECRET ... sending free books to these people makes them feel OBLIGATED! Besides, they need GUESTS. Real estate is a "hot topic" right now - and it always will be.

I do expect you to read the manual you are promoting and master all the techniques in the book. When you get on the TV or radio, they will ask you questions ... you better KNOW the ANSWERS! After all, it's YOUR book!!

I spent a considerable amount of time thinking about what would be better for YOU. (It's not about ME. It's about YOU.) And I came up with two choices for you ...

  1. To sell my book with my information
  2. Or to sell your own book with YOUR information

I decided it was better for YOU if I create YOUR book with YOUR information ...

  • Your own book gives you the greatest edge over your competition.
  • It is an excellent marketing tool for you.
  • It creates the image that YOU are the "expert" on the subject.
  • Selling your own product is better than selling someone else's product.

Listen to me. The world has changed. Start thinking out of the box or somebody else will!

I just registered the domain name, "I Love FSBOs dot com" ... ilovefsbos.com. All WARRIORS can have the same site. For example, "ilovefsbos.com/bobjones.htm". The purpose of the site is to gather information - including e-mail addresses - from visitors who are selling or buying a home. The rest of the details will be posted on the web board - confidential for Warriors ONLY.

How to Get Started as a "FSBO Warrior"

Get the NEW book, "Guerrilla Tactics for Selling Your Home." Those of you who bought "Guerrilla Tactics for Selling Your Listings," this is NOT the same book. The new book is for FSBOs (and all other sellers) and contains the BEST information - NO Secrets!

You have to give the FSBO the "real deal" - 100% of the best information. You want to win them over - this is how to do it.

The best part is - even if real estate stays hot, you'll be the "Most Wanted" real estate agent in town. If the "bubble" bursts, you'll definitely be the "Most Wanted" agent - ALL Sellers will need your help.

 

The Deal of the Century

This really IS the "Deal of the Century" - I'm not kidding. If you don't believe it, check with anyone else who could be considered my "competitor." Impossible.

Only 199 agents will get the world. Right now it is being limited to 2 agents per area ... larger states will have a few more. You see, I want you to "own the business" in your particular area. I am dead serious.

What's Included in Your
FSBO Warrior Package?

Reprint rights to the BRAND NEW book, "Guerrilla Tactics for Selling Your Home" jam-packed with new content. Normally reprint rights cost $900 - $3,000. (Check it out.) Your Cost: $50

The new manual, "Guerrilla Tactics for Selling Your Home." Read the first chapter and you'll know it's a one-of-a-kind book - with a huge HOOK. With your package, you'll receive a copy of the book personalized for me. When you join the "FSBO Warriors" AND order YOUR books, the first part of the book and the first chapter will be personalized with YOUR information. Your Cost: $49.95

I'll show you how to put the manual on the Internet and sell it online. Your Cost: FREE

A SAMPLE of the postcard you can order with your books. The sample is FREE - postcards are 40˘ each and personalized with your contact information. It can also be personalized on the back - if you're on the ball.

Here's the FANTASTIC NEWS
about the POSTCARDS:

I was able to negotiate another time-saving service for you with my printer.

  • You supply the mailing list in an Excel file.
  • They will print the names and addresses right on the postcards!
  • And, for those of you who use bulk mail, the postcards will be sorted according to zip code!!
  • And all this at a ridiculously low price and minimal charge.

Personally, I think this is a huge offer at unheard of prices! No peeling and sticking labels on the postcards. No sorting by zip code. All the work is done for you ... IF you are a "Warrior."

SPECIAL EDITION of "The Ultimate Weapon for Creating Unlimited Wealth." This book has been edited just for the "FSBO Warriors." The last chapter contains your "scripted training session" - word for word - for you or your partner. Included with your special "Ultimate Weapon" book, is Paul Hartunian's video "How to Get $1 Million in FREE Publicity." Paul is THE "Master" of publicity - important for any business. Your Cost for the entire package: $69.95

*** If you previously bought the "Ultimate Weapon" book, we will send you the script at NO CHARGE when you purchase your "FSBO Warrior" package.

Subscribe to my "Internet FSBO Leads Program." We currently have one for $9.95 a month and that program will be phased out.

"FSBO Warriors" will receive the NEW program. You'll get FSBOs from across the country on a CD. It will be in text file so you can import it into an Excel file and then use Microsoft Word to print out mailing labels for you. (Or you can use our printer's services and they do it FOR you!) You'll get many more FSBOs than what's included currently. These are FSBOs listed on the Internet - so we can only download them by state (not county or zip codes). This CD will be available to Warriors ONLY. Your Cost: $29.95/month

I spent a fortune to have the programming done for 199 agents. That tells you I am SERIOUS!

Access to a PRIVATE web board just for "FSBO Warriors"!! This is where you will come for daily coaching and suggestions. You'll be able to post your problems and questions. I will answer your posts and any other Warrior may answer as well. Your Cost: FREE ... Value: PRICELESS

I am also looking into to doing a monthly teleconference ONLY for "FSBO Warriors." This is still under consideration and has not been finalized at this time.

Personal e-mail contact directly to me - if necessary This is not for general questions, but for questions you don't want to ask publicly. Your Cost: FREE



There are many other benefits at work ...

  • Live 2-3 day seminar in Floria - for WARRIORS only.
  • A special website designed to capture 99% of all leads.
  • I am working with owners of For Sale By Owner magazines for future deals - for WARRIORS only.

Simply said, I am putting 100% of my energy and efforts into the "FSBO Warrior" Program. And I'll be showering you with gifts as we go - gifts that will help you increase your business. I know some of you may have a lot of questions - as time allows we'll post our FAQ's on the website.


Let's do a recap of what you get and the costs ...

Guerrilla Tactics for Selling Your Home:
$49.95
Reprint Rights:
$50.00 NOW - Next Month: $995.00
The Ultimate Weapon with Full Seminar Script + Publicity Video:
$69.95
FSBO Leads - Monthly CD:
$29.95
Sample Postcard:
FREE!
TOTAL PACKAGE:
$199.85


Now you're probably asking yourself, "George, what happened? Where are the BONUSES?"

BONUS #1: "How to Get FREE Radio Advertising" - Find out how YOU can get FREE airtime on radio stations across the country. All you have to do is present what you have to sell with the right "hook."

BONUS #2: "How to Start Your Own FSBO Consulting Service" - Discover how to become a "consultant" to FSBOs - and get paid for your services.

BONUS #3: "Seven Secrets of Book Selling Success" - In the book selling business, it's WHAT you know that counts, not WHO you know. These seven factors will get you on YOUR road to wealth.

BONUS #4: "MYSTERY GIFT" - worth over $300! We can't give you details or else it wouldn't be a "mystery."

To place your order and insure you are one of the 199 agents enrolled in this program, use our secure shopping cart button below:

U.S. ORDERS ONLY:

FSBO Warrior Promo
Qty: Price: $199.85 Shipping: $14.95


To join the "FSBO Warrior" Program, take your credit card out and click on the shopping cart button that says, "I'm Ready to Get FSBOs!" Enter your information correctly and click the submit button. It's a very simple process ... DO IT NOW!

Ah, yes. I can hear it now ... "But, George, I don't have the money!" Guess what. I had to borrow the $800 to join S.W.E.A.T.H.O.G.S. This is what that $800 investment did for me ...

  • I was the #1 "Brand New Agent" in the #1 company in town.
  • I was a SWEATHOG "STAR."
  • $100,000 in commission my very first year in the business.
  • More sales and more commission the following YEARS.
  • I received awards - not only office awards - but "Most Listings Sold" in the MLS.
  • I was able to crack the Luxury Home market.
  • All kinds of gurus wanting to do business with me.


If you have previously purchased the "Ultimate Weapon" book, please state that in the "COMMENTS" section of the order form and we will credit you back the $49.95 for the book. (The video sells for $20.).

For those of you who prefer sending a check, send an e-mail tocustserv@roadtowealth.com stating that you are sending a check/money order and we will hold your place for you. If we don't receive your payment within 7 business days of the date of your e-mail, you forfeit your place to another agent.

Remember, this program is open to the FIRST "Warriors in Action!" If you procrastinate, you'll be put on a waiting list until a slot opens up in your area. How long will you have to wait? I really don't know. I received e-mails from 32 agents that they want to be included BEFORE the details were even released!

This is not a marketing stunt! And I will not sell this program to every agent. I cannot. There are limits to what the binder manufacturer and printer can produce.

Besides, I'll be marketing the same book myself. I may be holding the same training sessions myself. And I will definitely go on TV - doing exactly what I am offering to 199 agents. No, I'm not looking for listings - just selling the books. Any leads I get will be given to the "FSBO Warriors" enrolled in the program ...FREE!

I am not going to compete with you! My activities will only help you - that's all.

Don't wait around and "think" about it for too long. You could lose the biggest opportunity of your real estate career. Take your credit card out and become a "FSBO Warrior" by using our secure shopping cart button below ....

And, after you order, (an excellent idea to do so), go to my P.S. and read it!

U.S. ORDERS ONLY:

FSBO Warrior Promo
Qty: Price: $199.85 Shipping: $14.95


The "FSBO Warrior" Program is a very complex project. There are five different components at work here ...

  1. The printer
  2. The binder manufacturer
  3. The programmers
  4. The shipper
  5. The CD developer and duplicator

When you place your order TODAY, you will be considered for the designation as a "Warrior in Training! We only have a limited number of spots and packages available.

The first assignment for you will be posted on the web board. This is something you absolutely MUST do ...

I'll show you how to attract the house or car of your dreams, the business you want to have, and the financial freedom you are yearning for. I am not joking. I know the "secret" ... You will learn it in our first training session.



What Guarantee Do You Have?

You always have my standard 1,000 Day Guarantee. on the initial package. If you don't like the books, videos, and bonuses, pack them up and send them back for a credit of the purchase price LESS a 15% restocking charge (shipping/handling is non-refundable).

Your personalized books and postcards are NON-REFUNDABLE. Neither the binder manufacturer nor the printer allow for returns except in the case of damaged merchandise.


You are probably asking yourself if there's a guarantee on the "FSBO Warrior" Program. Unfortunately, I cannot guarantee that you will get X number of FSBOs to list with you. Everybody is different and we all have different abilities. Make sure you read and understand the program BEFORE you join ...

  • If you don't want to do training sessions/seminars for FSBOs, please DO NOT join the program.
  • If you don't want to sell the book and other merchandise, please DO NOT join the program.
  • If your BROKER won't let you help FSBOs or sell a book, please DO NOT join the program.

This program is ONLY for "WARRIORS" -
Those agents who are willing to do whatever it takes
to become #1 in their market!

From my perspective, it should work like a charm ... IF you work the program. When I was an agent, I used to bring my "How to Sell a Home" book to all of my listing presentations and showed it to every seller. I believe it was one of the reasons I took the listing at almost every presentation.

This is also why I will be very involved in the web board. Only from your feedback can we adjust and "tweak" the program to make it better and better for YOU.

I have done the seminars for home sellers - not buyers - so I know it works. The hook for FSBOs is "to make an extra $50,000 or $100,000" is too big for them to pass up. It hits their "greed button!"

Don't let this unprecedented opportunity pass you buy. Use the secure shopping cart button below and get on the road to becoming a "FSBO Warrior!"

U.S. ORDERS ONLY:

FSBO Warrior Promo
Qty: Price: $199.85 Shipping: $14.95


Think, act, and grow rich with us ...

Best regards,

George Paukert
Mr. Real Estate

P.S. I really want you to understand that the world changed. The "out of the box" marketing style is winning and taking over. Below is a promotion for a seminar I am planning to attend. One would think that Dan Kennedy, Yanik Silver, and Bill Glazer don't have to "shock" their audiences, followers, and fans. Look at what they did ... it certainly "shocked" me!




More Tools of the Trade from Mr. Real Estate

Real Estate Success Book CDAre you going on listing presentations, but not taking the listings? Help is here! The "Real Estate Success Book" CD - A GUIDE to show you what you need in YOUR listing presentation book. This is the EXACT book I used to take all my listings at a minimum of 7% commission. The "Real Estate Success Book" CD can definitely help you increase your listing inventory. Click Here for details.





Insider Secrets for Real Estate Professionals Are you ready to list 10 - 20 - 30 homes every month? The best selling book, "Insider Secrets for Real Estate Professionals" is a step-by-step guide which shows you how to find the houses, how to list them, and how to sell them. And, of course, how to get 7% commission each and every time. I used all the techniques I am sharing with you in this book. Learn new ideas to get the sellers to call YOU. Click Here for details.




Secrets of Selling a Home in 3 HOURS or Less!Tired of buyers running you around? "Secrets of Selling a Home in 3 HOURS or Less!" teaches you how YOU can sell your buyer a home in 3 hours or less. This is the exact recipe I followed when I worked with buyers. Master the art of working with buyers to sell them a house in a few HOURS, not a few DAYS! Click Here for details.





The ART of Listing & Selling LUXURY HOMES"The ART of Listing & Selling LUXURY HOMES" - If you have always wanted to get into the luxury home business, but didn't know where to begin, "The ART of Listing & Selling LUXURY HOMES" will get you off to a running start. Find out how YOU can "crack" this market - EVEN if you have never sold a luxury home before! Click Here for details.






24 client newsletters with prospector report"Keep In Touch/The Prospector Diskette" - On the "Keep In Touch/Prospector" diskette you receive 24 newsletters + 1 Bonus newsletter. Written by Mr. Real Estate, each one of these newsletters asks for business. You cannot lose! You don't have to do much. Each newsletter is already written for you in a Word document. All you have to do is personalize it and customize to your business. Also included is our Free BONUS Report, "The Prospector," which shows you how to use the newsletters for maximum results. Click Here for details.




How to CONQUER the Expireds! Besides finding plenty of ideas about working expired listings, "How to CONQUER the Expireds!"- shows you how to start your road map to making $30,000,000 in the next few years! Details about our newest, BEST selling book, Click Here.






Top SecretIt's All in the DELIVERY CD As a sales professional, you MUST know what you are going to say to seller AND buyers. You cannot just "shoot from the hip" and expect to be a successful agent. Our "TOP SECRET" book and "It's All in the DELIVERY!" CD gives you 11 canned listing presentations and scripts you can use for all occasions. Click Here for more details.






Ultimate Weapon for Making Unlimited Wealth DISCOVER what the MILLIONAIRE Internet gurus are doing today to make $500,000 - $1,000,000 a DAY! And YOU can, too - once you know the SECRETS. This manual will teach YOU how to generate consistent, unstoppable streams of income ... and have FUN doing it! Click Here for more details.






Guerrilla Tactics for Selling Your Listings We all keep trying to figure out the "magic recipe" - how to WORK LESS and MAKE MORE. "Guerrilla Tactics for Selling Your Listings" will show you how to make more MONEY, get more LISTINGS, and blow your competition out of the water! Click Here for more details.







Real Estate Agent's Survival Guide Mr. Real Estate created the Real Estate Agent's Survival Guide" for ALL real estate professionals. It's packed with a multitude of different activities to help you THRIVE in the real estate business. Learn about a segment of the business most agents ignore - and get all the forms you need to work it. You won't find this information ANYWHERE ELSE! Click Here for more details.





Don't forget to check out our "Combination Packages" - You can SAVE 10% ! You'll find ALL the packages there, including our hot selling Monstah (Monster) Package and our latest Ultimate Package. Click on the following link: Combination Packages.

Each package includes Special BONUS Reports ... they can CHANGE your business and make you MONEY!


Interested in investing in real estate without using any of your OWN money? The "Mr. Real Estate Monthly" is just what you've been looking for. Read my free report, "The Real Estate Agent's Gold Mine" by Clicking Here.

Time to learn about Creative Financing? Our "Million $$$ Secrets" site will show you exactly how it works - just Click Here.


Copyright©2002-2005. Road to Wealth, Inc. - All rights reserved.
Road to Wealth, Inc., 8983 Okeechobee Blvd., Ste. 202-307, W. Palm Beach, FL 33411
Phone: 561-883-2222 E-mail: Customer Service



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